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In an exciting first, Médecins Sans Frontières Australia will be launching MSF.TV, a live online humanitarian news channel enabling viewers to ‘Go Where Others Don’t.’
Beginning at 12:00 Noon AEST on 2 October, viewers will be able to go behind the scenes of the world’s leading medical-humanitarian aid organisation 24-hours a day for one month only.
The online channel will feature real stories of Australian and New Zealand field workers who are making a life-saving difference in many of the world’s most perilous places.
A new study conducted by Médecins Sans Frontières Australia reveals that 70% of Australians are interested in humanitarian news and affairs, and 32% seek out news and stories that have an international aid focus*.
“Through MSF.TV, we’re hoping that understanding will be deepened of the plethora of humanitarian crises facing the world and the people who endure them,” said Mr. Paul McPhun, Executive Director of Médecins Sans Frontières Australia.
“This is also a rare opportunity for Australians to understand the important work our staff in the field do delivering medical aid to people in crisis, often in areas where others are unable to reach or function.”
Viewers can tune into live news reports, in-country documentaries, animations, interactive Q&A style panel debates, and interviews with experts and field staff on the four key areas of Médecins Sans Frontières’ work: Epidemics and Neglected Diseases, Natural Disasters, Neglected People, and Armed Conflict.
Anchored by Sarah Macdonald (Casual ABC presenter, former Triple J announcer and author of Holy Cow), MSF.TV will feature some of Australia’s most prominent and respected journalists, including Julie McCrossin, Monica Attard and Richard Morecroft.
“Last year millions of people around the globe received medical assistance from Médecins Sans Frontières and MSF.TV will provide an insight into their stories.”
The site will officially launch at 12 noon AEST on Tuesday 2 October on www.msf.tv
* Study commissioned by Médecins Sans Frontières Australia and carried out by Pure Profile, September 2012, with a representative sample of 1,000 Australians.